TikTok’s Ad Engine Starts Counting What Sellers Pay Creators
At Advertising Week in New York this month, TikTok told a room of advertisers something its own sales team had spent two years talking around: growth at any price was…
Facebook Puts Reels First in India
The next time a Facebook user in India opens the app, the first thing they see may be a vertical video shot by a stranger rather than a post from…
Instagram Puts an Analyst Inside Its Editing App
The graph is the part most creators ignore. Instagram’s dashboard will show that a video held its audience for thirty seconds, then shed a third of its viewers in the…
Meta and YouTube Reverse Course on the ‘Musk’ Trailer
The trailer dropped on a Thursday, and by the time the weekend arrived the studio behind it could not buy an ad anywhere. Bleecker Street, the small distributor releasing Alex…
Meta’s Apps Falter on the Night It Fights Britain’s Regulator
On the evening of September 20, Eastern time, two of the world’s most-used apps went dark across large parts of the United States. Facebook and Instagram suffered a widespread outage,…
Tim Cook Meets Australian PM, Calls Social Media Rules ‘World-Leading’
Tim Cook, the executive chairman of Apple, met with Australian Prime Minister Anthony Albanese at Apple Park on September 19, and came away having told the prime minister that Australia’s…
Texas Judge Rules TikTok Misled Users on Content Filtering
The ruling came from a state court in Texas, and it turned on a narrow question of what TikTok told its users. A judge found on Thursday that TikTok violated…
Susquehanna’s Hong Kong Expansion: Triple the Space, and the Hiring to Fill It
Susquehanna International Group has spent the past few weeks touring office towers in Hong Kong’s Central district, and the space on its shortlist would roughly triple its presence in the…
YouTube Lets Creators Tag Amazon Products, Bringing Rivals Into E-Commerce Deal
YouTube said U.S. creators can now tag Amazon products in their videos and earn commissions on purchases, with payments arriving two months after a sale is locked in. The program…
Meta’s $17 Billion Settlement With 29 States
The papers landed at state attorneys general offices around the same time the afternoon news cycle turned to back-to-school. After more than a year of closed-door negotiations, Meta Platforms agreed…
